A customer journey starts long before the customer hits your website, and content is the most important part of search strategy, but context describes the environment in which users might utilize the information and builds trust.
Context and Content Strategy
The best design and content depends on context. There are five important contextual elements to design for: location, locomotion, immediacy, intimacy and device to encourage real user interactions with suitable use of information design. Experience Design is a continuous process of testing, audience-analysis, implementing best practices, focusing on a data, developing content and visuals.
Website viewed on a mobile device is not always optimized for that device. Building an online presence for search behaviors across any device with respect to geography and buying cycle, as on-the-go websites should serve information that’s immediately actionable. For mobile-device-search, geography is more likely taken into consideration than desktop search because of search behavior difference. Organic search traffic from mobile devices with engaging content for mobile use is the key. How people interact with different devices, what keywords they are using, as mobile users are often using different words to find content. More and more organisations use mobile and SMS applications for faster decision making by enabling easy and fast access to information. Mobile apps can enhance the productivity of organization or can aggregate content and stream it to your users.
Local Search Engine Optimisation
Are you having a hard time ranking in Google’s local results? Local SEO is a lot different from your average SEO campaign. Only white hat SEO techniques provide the best, long-lasting results. Ongoing SEO efforts will protect your website from the ill effects of future algorithm changes.
App Experiential Marketing
As the name implies, app experiential marketing refers to the customer experiences with a brand, product or service that allow users to interact in a sensory way. The way a brand functions and the feelings it evokes within us are vital to the ultimate perception we possess of it. It’s no secret that long-term business success lies in personalisation of the overall customer experience. It triggers motivation more than any other channel of communication.
Design and UX changes are crucial to improving app usage and brand interaction with users. Design can truly transform the way companies solve big problems and leaving customers satisfied and excited to return for more.
Programmatic Native Advertising
Technology incited extreme change in the advertising industry and continuously shifting towards automated, contextual, programmatic native advertising. More skills and efforts will be used towards creating personalized experience, creative aspects for engaging and effective advertisement. Digital advertising will open doors for more engagement, creativity than ever that will go beyond banners and drive commerce through location-based content. Personalized digital experience will be interest-based and that will change how consumers interact with brands forever; making their relationship more transparent and based on real value.