UX


We at Macrotive bridge the gap between creative design and process-driven IT solutions with our research phase skills.

Building delightful solutions is a customer-centric approach to design. The software starts to become really useful when each feature complements other features in the program. Every micro interaction adds up to how users feel about a particular product, brand or service.

We begin each project with user research and careful evaluation based on factors like; Usability, Content, and Accessibility compliance.

It’s really hard to design products by focus groups alone as often people don’t know what they want until you show it to them.


poorly-designed-ux

68%

of users leave a website because of poorly designed UX

bad-ux

44%

of online shoppers will tell friends about a bad experience online

past-ux-experience

62%

of customers base future purchases on past experience


User experience design

  • Bring your products to market quickly, cost-effectively with branding your business online & offline.
  • Differentiate your products or services with unique features.
  • Receive support from experts to enable successful adaptation to ever-changing markets.
  • Well-designed experiences move you closer to your goals maintaining control over your web presence.

UX Process

  • Lean, flexible and actionable UX process with practical approach to the unique business requirement always show a big impact on post-launch measure and plan optimisation. We believe in simplified real-life process than theoretical approach of classic UCD.
  • User Experience (UX) Design Process