UX


We at Macrotive bridge the gap between creative design and process-driven IT solutions with our research phase skills.

Building delightful solutions is a customer-centric approach to design. The software starts to become really useful when each feature complements other features in the program. Every micro interaction adds up to how users feel about a particular product, brand or service.

We begin each project with user research and careful evaluation based on factors like; Usability, Content, and Accessibility compliance.

It’s really hard to design products by focus groups alone as often people don’t know what they want until you show it to them. Building responsive websites with mobile first UX is both strategy and way of coding as well.


poorly-designed-ux

68%

of users leave a website because of poorly designed UX

bad-ux

44%

of online shoppers will tell friends about a bad experience online

past-ux-experience

62%

of customers base future purchases on past experience


User experience design

  • Bring your products to market quickly, cost-effectively with branding your business online & offline.
  • Differentiate your products or services with unique features.
  • Receive support from experts to enable successful adaptation to ever-changing markets.
  • Well-designed experiences move you closer to your goals maintaining control over your web presence.

UX Process

  • Lean, flexible and actionable UX process with practical approach to the unique business requirement always show a big impact on post-launch measure and plan optimization. We believe in simplified real-life process than theoretical approach of classic UCD.
  • User Experience (UX) Design Process